PrintingBee, a print solutions company, was struggling with a stagnant online presence and lagging sales. The company’s pre-existing website was not optimised for user experience, and their marketing efforts were disjointed. The goal was clear: to overhaul their website and marketing strategies to drive sales and elevate the brand.
The Challenge
- Low website traffic
- Declining sales
- Poor user experience on the existing platform
- Inefficient advertising strategies
Objectives
- Increase sales through the new Shopify website.
- Enhance user experience to decrease bounce rate and increase session time.
- Implement a cohesive 360 advertising strategy across various platforms.
- To increase brand awareness
- To drive traffic to the new Shopify website
- To increase customer engagement and conversion
Solution
- Requirement Analysis: Initial meetings were conducted to understand PrintingBee’s specific needs and objectives.
- Design: Bespoke theme development focusing on user experience and ease of navigation.
